Naked
When we first called Naked Insurance, they said they didn’t do merch. But they gave us 60 seconds and that’s all we needed. Today, just six months later, we’re working on their dedicated online store after producing multiple merch drops for their team, events, and loyal audience. Proof that the right product ideas can change minds and unlock new opportunities.
From “We Don’t Do Merch” to Monthly Drops
How Splssh helped Naked Insurance turn minimalism into merch and built the foundation for their own online store.
Clean Merch for a Tech-First Brand
Naked is known for doing insurance differently. Their visual identity is clean, modern and forward-thinking and when we saw that, we knew their merch could be just as striking. So we reached out.
At the time, they didn’t see merch as part of their story. But something clicked during that first conversation, and we were soon briefed to create branded apparel and accessories that felt as smart and stylish as their app experience.
From Events to E-Commerce
What started as a few items for internal use and events like Liefde by die Dam has now become a full-on merch ecosystem. We're proud to say we’re currently building an online store for Naked to sell exclusive drops directly to their audience.
Each piece is designed to reflect their futuristic, minimalist brand elevated basics, premium textures and that quiet confidence that speaks volumes without shouting.
A New Lane for a Bold Brand
What makes this partnership special is how it started. No big pitch deck. No formal request. Just a cold call, a great idea and the right timing. Since then, Naked has embraced merch not just as a branding tool, but as a new way to build community.
Now, they’re releasing new drops monthly and we’re just getting started.
Think your brand isn’t “a merch brand”? Give us 60 seconds.
